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  • Writer's pictureShanti Bergel

Welcome, Naheda Noori

The Transcend team and I are excited to welcome Naheda Noori who has recently joined as a Senior Associate in the Investment team.

Prior to joining Transcend, Naheda was in the Commercial department at Miniclip for almost 7 years where she gained deep insights into operating a mobile free-to-play business. At Miniclip, Naheda was a key member in driving forward the business development of the company’s third party mobile publishing, mobile co-development and strategic investments/M&A. She strongly contributed to building out the third party publishing division which resulted in the successful publishing of several hit mobile games. Beyond this, she spear-headed the sport licensing strategy for the Miniclip Group portfolio and successfully negotiated and closed commercial deals with major sport brands. Prior to Miniclip, Naheda was at London-based tech startup where she had hands-on experience in co-managing the operations of an on-demand services business.

Outside of work, Naheda enjoys traveling around the world and immersing herself in different cultures. Her favorite pastime is being in nature, oil painting and playing with her cat.

Naheda joins Transcend at an exciting time as the fund scales to double down on backing the future leaders in the gaming sector. Welcome, Naheda!

About Transcend Fund

Transcend is a top performing early stage venture capital firm that partners with the boldest founders in the industry to collaboratively build the future of interactive entertainment.

Founded in San Francisco by gaming veterans, the Transcend portfolio features a preeminent group of high growth digital entertainment companies around the world.

More information about Transcend can be found on our website. Follow us on LinkedIn for the latest news from around the Transcend ecosystem.

About Shanti Bergel

Shanti is the founding partner of Transcend and a 30 year game industry veteran.

His global operating experience spans every major platform and business model transition of the last several decades and is animated by a career-long fascination with how changes in technology and distribution affect products, services, and communities.

Shanti is a recognized member of the Techcrunch List, speaks fluent Japanese, and is a frequent speaker on early stage investment, M&A, and strategic partnerships in digital entertainment.


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