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  • Writer's pictureShanti Bergel

Welcome, Lirui Ding

I am very pleased to welcome Lirui Ding to Transcend. He joins us from the Strategy & Corporate Development team at Activision Blizzard with 15 years experience in the industry and is passionate to partner with visionary founders to bring exciting digital entertainment to a global audience.

A former ranked esports player himself, Lirui worked with the Executive Leadership team at Activision Blizzard on a range of pivotal initiatives from long range slate and game development planning to marketing and franchise reviews. He also partnered with cross-functional teams to formulate investment strategy and identify M&A and investment opportunities.

Before Activision Blizzard, Lirui was a consultant at LEK Consulting, KPMG, and Value Partners for 10 years, advising clients on operations, M&A, and investment strategy in the games industry with $10B+ in combined transaction value. He was a competitive RTS and FPS player for four years, ranking in the global Top 20 for Warcraft III FFA and clocking over 400 APM on average. Lirui holds a MSc in International Management from King's College London and a BSc in Business & Management from Renmin University of China.

Outside of work, Lirui maintains his affection for esports, though now as a spectator rather than a player. He swims almost every day. We are thrilled to have Lirui with us at Transcend and look forward to the impact of his contributions to the firm and around the portfolio. Welcome, Lirui!

About Transcend Fund

Transcend is a top performing early stage venture capital firm that partners with the boldest founders in the industry to collaboratively build the future of interactive entertainment.

Founded in San Francisco by gaming veterans, the Transcend portfolio features a preeminent group of high growth digital entertainment companies around the world.

More information about Transcend can be found on our website. Follow us on LinkedIn for the latest news from around the Transcend ecosystem.

About Shanti Bergel

Shanti is the founding partner of Transcend and a 30 year game industry veteran.

His global operating experience spans every major platform and business model transition of the last several decades and is animated by a career-long fascination with how changes in technology and distribution affect products, services, and communities.

Shanti is a recognized member of the Techcrunch List, speaks fluent Japanese, and is a frequent speaker on early stage investment, M&A, and strategic partnerships in digital entertainment.


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